Upcoming Event: Chop Chop | Fervid Communications

EVENT DETAILS

CHOP CHOP Social Media Seminar will connect restaurant owners, managers and chefs to top social media influencers from Toronto’s food scene. Our experts will be sharing insight, tips and tricks on how you can improve your restaurant’s social media visibility.

How can social media impact your restaurant brand?
Which social media tools should you be using to grow and engage customers?
How do you take an awesome food pic?
What is a food influencer, and how can you work with them?

These are just a few questions that we will be addressing at CHOP CHOP as we cut through the social media clutter, and get back to the important fundamentals of how social media can impact your restaurant brand.

What You’ll Learn

The fundamentals for Restaurant social media marketing – Facebook and Instagram
Setting up the platforms and linking pages
What makes content engaging
Why a hashtag is important and when to use it
Video content basics
How to grow an organic following
Post scheduling- frequency and timing
Professional food and restaurant photography using your phone
Defining what makes “great food photography”
Using what you have or when to hire a professional photographer
Setting standards for consistency and quality in food and restaurant photography
Chef branding
Social media etiquette in the kitchen
How to maintain brand consistency
Social media empathy
Insights from top Toronto food influencers
What is a food influencer
How to partner with a food influencer to grow your business
Influencer restaurant expectations

What’s Included

Morning snacks and beverages
Guest gift bag
Complimentary 1 hour Marketing Consulting session with Fervid

Schedule

9:00am – Doors open, coffee and treats, mingling
9:30am – Social media fundamentals- Facebook and Instragram
10:30am – Food and menu photography
11:30am – Break
11:45am – Chef’s perspective on growing a personal brand
12:00pm – Food influencer insights
12:45pm – Q&A
1:00pm – Wrap Up

* This event is non-refundable and non-transferable *

EXPERTS

Kate Engineer – Director, Fervid Communications
Over 15 years ago Kate began her marketing career in the retail industry; she launched a Fashion Communications Agency in 2010 where she supported major fashion brands such as Calvin Klein Underwear Canada with strategic marketing, social media marketing and media relations strategies. In 2015, Kate went back to her hospitality roots supporting new and existing restaurants with targeted communications strategies. She launched Fervid Communications in 2016 to support restaurant brands across Canada with innovative and effective communication strategies.
@kate_engineer @fervidcommunications www.fervid.ca

Chef Nate Middleton – Home of The Brave
@natetasty is one of Toronto’s most active chefs on social media. He has developed his own unique brand and shares it over multiple social media platforms, combining his love of food, visual media and the people he works with. Creating everything on his own, with the help of his friends and colleagues, Nate Tasty is a perfect example of the way grassroots social media can help a business and personal brand grow.

Patrick Tomasso – Photographer, Director and Producer
Patrick has been creating meaningful and engaging creative content for brands and artists since 2002. He developed his expertise with 4 years of agency experience managing and implementing social creative solutions for brands such as Stella Artois, TELUS, Honda, Taco Bell, and Beringer Vineyards. He makes films, takes photos, writes stories and produces music. He loves fried chicken and broccolini. He hates rainbow bagels and avocado toast.
@impatrickt @eaterscollective www.patricktomasso.com

Jamie Milne – Food Influencer
I have always had a passion for food, travel, health, and fitness and while pursuing my Masters of Education at the U of T, decided to take it to Instagram, to inspire others visually. I believe that everyone should be able to indulge in “Everything Delish” in life, and I find pleasure in knowing that I can bring a smile to peoples faces, through the pictures and videos that I share. Recently I reached over 90,500 followers on Instagram and my videos are featured on Instagram’s Fun Food Channel, where they receive over 1.5 million views!
@everything_delish

Ryan D Hinkson – Content Creator & Food Influencer
Ryan, aka RyHanks, was named by BlogTo as one of the people “changing the city’s food game”. By working with dozens of brands all across North America, he’s been able to grow EatFamous into one of the country’s most followed food focused Instagram accounts, with the #EatFamous hashtag being used more than 985,000 times. Ryan’s EatFamous Burger video has been viewed over 10 million times on Facebook.
@eatfamous @RyHanks