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Hanabusa Café

Hanabusa partnered with Fervid Communications to launch their restaurant opening through our social media and public relations service package. Hanabusa Café is located in Toronto serving soufflé pancakes and specialty beverages. The chic and trendy interior space allows customers to quickly order at the counter and sit down in the cafè to enjoy their pancakes.

Fervid developed a two-pronged program that included brand specific strategies to create pre-buzz and on-going narrative with customers, influencers and top-tier media. After the launch of
Hanabusa, the restaurant quickly became a popular hotspot for not only local residents, but also customers outside of the city.

Overall, the program generated:

-Over 3,000 Instagram followers in the first three months
-Social media reach: 19,422
-Social media engagement: 16,009
-100% guest response rate on Facebook
-15 positive articles from top tier media including: BlogTO, NOW Magazine, Narcity and Daily Hive

Fervid’s Services Included:

-Brand communication development
-Restaurant media relations management
-Media relations strategy development
-Media/influencer contact list development
-Media release development
-Media story pitching
-Influencer sponsored post coordination
-Event photography and editing
-Food styling, photography and editing
-Content and design meeting
-Social media strategy development
-Social media account set up
-Creative development
-Content calendar development
-Follower/following management
-Daily content posting
-Social media monitoring and reporting
-Social media customer relations