Toronto’s newest social gaming experience opened its doors this past September with a very unique concept, unexpected menu offering, and interesting design experience. Reminiscent of walking into a space carrier, Power Up Bar’s distinct interior design immediately sets the experience apart from other game bars throughout the city. Once you preview the cocktail and shareable plates menus’, it is clear that Power Up Bar is elevating the social gaming experience. Gaming pods accommodate small to large groups that encourage social playing, and the 25ft acrylic bar is a great spot for watching the expert mixologist create gaming inspired drinks, while you enjoy the unique dance moves of those in the dance game zone.
Power Up Bar partnered with Fervid Communications to share their unique concept and story with local Toronto media, to achieve media reviews for their grand opening. Fervid achieved 15 media reviews from Toronto publications, food writers, and bloggers, totalling over 2.9 million media impressions for Power Up Bar’s grand opening.
Fervid’s Services included:
- Brand communication development
- Restaurant media relations management
- Media relations strategy development
- Media contact list development
- Media release development
- Media story pitching
- Media interview coordination
- Media tasting and gaming experiences