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The Fifteen Group

The Fifteen Group is one of the top restaurant consulting agencies in North America, with offices in Toronto, Vancouver and Chicago. Fervid Communications partnered with the company two years ago and has been able to implement an on-going digital marketing, public relations and social media program for the company.

During the course of the program, Fervid has had the opportunity to continuously develop a two-tier social media strategy, including both organic and paid growth. Focusing on educating professionals in the restaurant industry with useful tips, advice, facts and relevant insight, the program has generated to date:
 Social media reach: 291,669
 Social media engagement: 15,950
 100% guest response rate on Facebook

The public relations program has positioned The Fifteen Group as thought leaders and experts who are able to provide industry insight to top-tier media for trending news topics.

Media Relations achievements:

o Secured 35 stories from online, print, broadcast and radio outlets
o 100% brand mention
o 3,452,759 media impressions
o Contributor to Chef Connexion and RestoBiz
o Broadcast segments on BNN and CP24
o Radio segments on 680 News

Fervid’s Services Included:

 Brand communication development
 Media relations management
 Media relations strategy development
 Media contact list development
 Media release development
 Media story pitching
 Event photography and editing
 Content and design meeting
 Social media strategy development
 Social media account set up
 Creative development
 Content calendar development
 Follower/following management
 Daily content posting
 Social media monitoring and reporting